KeyStore awarded UK’s No. 1 Convenience Fascia Group for the second year in a row!



Date Published

December 8, 2021




KeyStore has been ranked number one by leading suppliers in an independent UK-wide industry survey.

The respected Advantage Group Report, which asks suppliers to rate a defined set symbol groups across several categories ranging from category and business development to supply chain management and execution of promotional and marketing plans, saw KeyStore come top for the second consecutive year.

Simon Hannah, JW Filshill’s managing director, said: “This is testament to the hard work of our teams’ commitment and our strategy over many years of working in partnership with our suppliers – collaborating with them, sharing information and making them part of our success story.

“We’ve always taken the view that having an open and honest dialogue with suppliers leads to opportunities and by sharing the insight/data we gather from our supply chain technology we are able to find solutions, predict key growth areas and work together on future plans, including new product development.”

The convenience/symbol group survey, which included over 300 online submissions from suppliers, was conducted between February and May. All submissions were anonymous.

One supplier said: “KeyStore fascia is a family-run business and they are very committed to all their suppliers and customers – you get the full package with them. What they say they’ll do, they actually do!”

There were seven categories in total:

Overall Performance

Business Relationship


Category/Business Development

Operational Execution

Supply Chain Management

Payment Processes

Craig Brown, Filshill’s retail sales director added: “It’s a great honour to be named UK’s number one convenience fascia group for the second year in a row. Not only that, but Filshill was crowned the UK’s best wholesaler for the eighth year in a row. It is testament to how we run our business. We really work hard with our suppliers and customers to ensure we offer the best package of support and innovation in the market.”

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