KeyStore combines the strength of a trusted Scottish convenience brand with the independence to empower retailers to stay in control of their business. It’s a long-term partnership, focused on driving growth, improving profitability and supporting the local community. With personalised support, exclusive pricing and promotions, smart technology and data, KeyStore provides the right tools and support to run a successful modern convenience store.

KeyStore retailers benefit from a strong and versatile range supported by JW Filshill’s supplier partnerships, exclusive promotions and competitive pricing. From day one, you’ll gain access to preferential pricing and improved buying power on over 6,000 products across chilled, fresh, ambient and impulse.
As your store begins trading, our team of Merchandising experts can help you refine your offer for maximum performance. Using real sales data, we identify opportunities to strengthen your product range, improve shop flow and optimise space. We can create bespoke planograms around your store’s size, location and customer base. We’re here to provide ongoing guidance to ensure every metre of your store works harder for your business

The technology behind KeyStore is built to make running your store simpler, faster and more efficient. The Re-scan EPOS system provides real-time sales data, helping keep control of stock availability and better margin control. With seamless integration to online ordering, you can check live stock, access promotional offers and place orders when it suits – keeping your business moving with ease.
KeyStore provides consistent marketing and promotional activity, designed to drive footfall and customer engagement at store level. Retailers receive regular three-weekly promotions, supported by point-of-sale materials and complementary digital assets.
The wider KeyStore brand is also strengthened through active social media presence, including viral TikTok content – driving brand awareness and influencing consumer perception to directly benefit stores at a community level.

Ongoing support and development is central to the KeyStore partnership. A team of Business Development Managers provide practical, personalised guidance aimed at helping each store perform at its best.
Regular visits to review and develop store branding, layout and range ensures a close working relationship. We focus on identifying opportunities for long-term success.
KeyStore is backed by a family-run business that understands the realities of running a convenience store. Built around partnership, practical support and shared ambition, we help retailers grow with confidence.
Join NOWWe’ve partnered with independent retailers across Scotland to deliver success, through dedicated support, cutting-edge technology and access to brands and promotions your customers love. Get in touch and our team of experts will get back to you.