The World Cup created plenty of opportunities for KeyStore retailers this summer. from promotions and increased demand to football themed activity in store. As community sits at the heart of KeyStore, it also presented opportunities to give back to local grassroot football teams.

Throughout the summer, the KeyStore Community Fund provided more than £2,500 in funding to local football teams across our community, including Newburgh Juniors and Knightswood Football Club, helping retailers give back and support the causes that matter to their customers.

Our strong supplier partnerships also created additional opportunities during the World Cup. Working with Pepsico Walkers, official World Cup Sponsor, an additional £500 was donated to Greenock Juniors Football Club, through KeyStore Burns Square, helping towards new team kits.

For KeyStore retailer Bikram, who's business is relatively new to the area, supporting the club has been about much more than football:
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"It makes a great difference, being relatively new to the area, to be able to give back to the community, It helps us build up important relationships in the surrounding areas"

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The relationship works both ways. Greenock Junior players are now regular customers of the store, showing how supporting a local club can help retailers build customer relations with the people who shop with them every week.

It's all part of the wider support available through the KeyStore fascia - helping retailers build stronger businesses whilst remaining at the heart of the community. The KeyStore Community fund is one of the 5 reasons to join KeyStore, alongside free delivery, expert range support and real business support.

Interested in joining KeyStore? Get in touch today and fund out what being part of the KeyStore family could bring to your business.