Value led Retailing: New Frozen Deal Trial Across KeyStore

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Date Published

April 22, 2026

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Trialling “Feed the Family for a Fiver” Frozen Deals Across KeyStores

We’ve recently launched a 9 week “Feed the Family for a Fiver” trial across selected KeyStore stores, working in partnership with Eden Farm to deliver a strong value-led chill and frozen offer.

With ongoing cost of living pressures, shoppers are increasingly looking for simple, affordable meal solutions. Frozen continues to grow as a reliable, value-driven category particularly in convenience. This initiative helps retailers tap into that demand with a clear, easy-to-shop proposition.

Through our close supplier relationships, we’re able to bring these types of initiatives to life, giving retailers access to competitive pricing, strong margins and relevant promotions, with participating stores achieving strong margin across the range.

The deal is backed by strong marketing and in-store POS support, making it highly visible and easy for customers to engage with. Since the initial launch, we've seen partcipating stores benefit in increased sales and a drive in additional impulse basket spend.

Joining the KeyStore fascia supports retailers with practical, value-led activity that help drive sales and stay competitive in today's market.

With additional benefits including free delivery, real business support and access to our community fund, find out how KeyStore could support your business today.

Fill out our form today or get in touch on 0141 883 7071 and our team of experts will get back to you.  

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