New Store: KeyStore Duncans, Aberdeen

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March 2, 2026

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From Independent to KeyStore, - Supporting Scott's next chapter

For 3 generations, retailer Scott and his family have served the local community in Aberdeen through their independent store. With a loyal customer base and strong roots locally, the foundations were strong, but Scott knew that if he really want to grow the business he needed additional support behind him.

After a visit to KeyStore and seeing what is possible, he made the move. And in his words: "The only regret I have is not doing this 10 years ago".

What's changed?

Working with Regional Development Manager Laurence and Business Development Manager, Kieran the store has been refitted to KeyStore standards for a modern refresh.

An additional gondola has been installed, increasing shelving space to stock a wider range of products, following our data-led planograms to keep up with customer preferences.

Scott has taken on advice to develop his food to go offering, with expanding hot food options and a new coffee offering from Jacks Beans, facilitated through Filshill's shopflow with access to leading suppliers without having to deal with managing an additional supplier.

Promotions and Pricing Made Simple

One of the biggest changes has been access to structured, fully supported promotions.

Previously, Scott didn’t have time to properly manage promotions or pricing updates — especially around budget or duty increases. Now with ReScan installed via Filshill, promotional pricing is uploaded automatically and fully supported and saves hours of manual updates.

Scott now has access to full Marketing support for promotions including point-of-sale materials and assets.

He is already seeing an uplift in sales, pivotal during the typically quieter, colder weeks in the Winter.

From Cash & Carry to Delivered

Previously operating on a cash and carry model, Scott is already seeing the benefits of working with a delivered wholesaler. With free, reliable delivery service, it has freed up time, reduced hassle and allows Scott and his team to focus on running the store- not running for stock.

We're delighted with the end result for the newest KeyStore in Aberdeen and shows what's possible when an independence store is supported with the right help.

From free delivery, expert range planning to fully supported promotions and technology - KeyStore is designed to give retailers the tools needed to grow with us in a profitable partership.

Interested in what KeyStore could do for your store? Fill out our form today or get in touch on 0141 883 7071 and our team of experts will get back to you.  

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