Major sporting events create huge opportunities for convenience stores, and this summer we've been working closely with our retailers and supplier partners to help maximise sales throughout the World Cup and beyond.

Across the KeyStore estate, stores have been supported with football-themed POS, in-store theatre and category activations designed to create excitement and drive sales from key categories throughout the summer period.

Alongside strong consumer promotions, retailers have also benefited from exclusive two-week World Cup special deals, combining deep-cut pricing with strong retailer margins across key match-day categories.

Through our digital and social media channels, we've helped retailers amplify activity locally, while supplier partnerships have brought some memorable experiences directly into stores. From visits by the Budweiser Bus and appearances from the Keepy Up King, to football challenges, prizes and merchandise giveaways, retailers have been able to create genuine excitement for customers and offer great rewards for shopping with KeyStore.

We've also delivered a number of larger-scale store takeovers, including beer cave re-wraps supported by Budweiser, and an external store activation at KeyStore Pittodrie, Aberdeen supported by Walkers PepsiCo, official tournament sponsors.

It's another example of how KeyStore works with retailers and suppliers to deliver practical, sales-driving activity that helps stores capitalise on key trading opportunities throughout the year.

Interested in joining KeyStore? Get in touch or call 0141 883 7071 to discover how we can help your store maximise every sales opportunity.

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