Advantage Report



Date Published

June 15, 2020






KeyStore has been ranked the UK’s #1 Convenience Fascia Group in the latest Advantage Report. The group was #1 in every category in the survey, completed by 316 suppliers across the UK.

The Advantage Report has been operating since 2001 and measures wholesale and retail fascia groups through independent surveys, celebrating the best suppliers and retailers in the UK. To be recognised by trading partners as a top performer requires a commitment on both sides to better the supplier-retailer relationship.

In addition to KeyStore being named the UK's top-performing retail fascia group, Filshill received the same accolade as the UK's best wholesale company.

Here are some of the key statements from suppliers:

'We would put KeyStore up as the company that other businesses should benchmark themselves against, with regard to working together collaboratively for a better goal.'

'There is an openness and honesty about the JW Filshill-KeyStore fascia. They are very challenging of us at times, but we know those challenges are based on facts, not just on emotions or perceptions. They are the benchmark for other wholesalers/fascia groups.'

'Our relationship with KeyStore is good and it is clear that members enjoy being part of that group. KeyStore’s strategy is strong because they get on with things. There is no endless string of commands and they can make things happen very quickly.'

'Our conversations with KeyStore cover all aspects of the joint business relationship. We look at how we can drive it digitally, what we can do in-store, what's the retail programme, what price point can we use to hit the right margins – and we look at bulk opportunities and so on. It is a very positive relationship.'

'A new team has developed at the KeyStore fascia who are making a massive difference. They are good to work with because they are all so professional. When we have conversations with them it is all fact-based as to how they can do things better and they listen to feedback.'

'The personnel at JW Filshil -KeyStore are all very good at what they do. This makes every aspect so much easier for us in terms of working with them.'

'In terms of how we work together, KeyStore are very proactive. There is a lot of analysis of data and they look at the trends within the market – what is working well and what is not. We make the planograms to suit those things. We are pretty confident their assortment is what it needs to be.'

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